Company	The Charles Collection, Inc.	Tiffany & Co.	Zales, Inc.	Blue Nile, Inc.
BEST PRICE GUARANTEE	YES	NO	NO	NO
30-DAY MONEY BACK GUARANTEE	YES	YES	YES	YES
FREE OVERNIGHT SHIPPING ON ALL PRODUCTS	YES	NO	NO	YES
LIFETIME PRODUCT WARRANTY	YES	NO	NO	NO
GUARANTEED VALUE FOR DIAMONDS	YES	NO	NO	NO
FAST, COST EFFECTIVE, CUSTOM JEWELRY	YES	NO	NO	NO
VIP CLUB	YES	NO	NO	NO
VIP REWARDS PROGRAM	YES	NO	NO	NO
24/7 CUSTOMER SERVICE	YES	NO	YES	NO
PRIVATE SHOWROOM WITH FREE CHAMPAGNE	YES	YES	NO	NO
JEWELRY EDUCATION SECTION	YES	YES	YES	YES
JEWELRY EDUCATION VIDEOS	YES	YES	NO	NO
HACKER SAFE™ INSTALLED	YES	NO	NO	YES
MEMBER BBB ONLINE RELIABILITY PROGRAM	YES	NO	NO	YES
NO SALES TAX CHARGED	NO SALES TAX *Except Illinois	TAX CHARGED IN STORE	TAX CHARGED IN STORE	NO SALES TAX *Except Washington State

Case Studies On Our Best Price Guarantee:

Case Study #328 Save $550.00 from us!  Our price vs. competitor`s price.

Our Site: http://www.thecharlescollection.com/men%60s-jewelry/men%60s-cuff-links/14k-yellow-and-white-gold-diamond-cuff-links.aspx

Competitor`s Site: http://www.diamondharmony.com/products/14k_Two_Tone_Gold_Round_Prong_1_4Ct_Diamond_Cufflinks-4258-292.html 

Case Study #327 Save 50% on our price vs. competitor`s price.

Check out the vast price difference for the same exact ring. The competitor flips the picture upside down! But it is the same ring:

Our Site: http://www.thecharlescollection.com/ladies-rings/right-hand-rings/blue-topaz-peridot-citrine-designer-ring.aspx

Competitor`s Site: http://www.mysolitaire.com/Jewelry/JewelryDetails/Template4.aspx?Item_ID=4831&srccode=cii_9686437&cpncode=11-40983301-2